Take Your Business from Concept to Cash Flow
Mike doesn’t have an MBA and you won’t hear him talking about being disruptive, leveraging assets or changing paradigms. He is, however, the co-founder of co-CEO of BIGGBY COFFEE®, a fast-growing $300 million-dollar coffee franchise with 350+ locations.
At a time when there’s a lot of confident-sounding start-up advice from academics or ultra-wealthy tycoons, Mike’s remarkable life journey from minimum-wage barista to business leader has given him a very different outlook.
His perspective on business—shaped spending the last 23 years helping hundreds of people open and operate successful coffee shops—provides a much-needed road map for today’s entrepreneurs so they can turn their ideas into a profitable reality.
Grind offers a practical guide to starting a new business by skipping past the MBA and going right to the nuts and bolts of building a successful, self-sustaining company.
Filled with down-to-earth anecdotes, common-sense strategies, proven ideas and powerful calls to action, Grind provides the insight and expertise aspiring entrepreneurs need to turn their start-up dreams into positive-cash flow businesses.
If Mike’s business philosophy can be distilled down to its essence, it would be this: Be brave. Be humble. Be thoughtful. Be aware of others. And be yourself.
GRIND is available in store – get your copy today!
Cowboy Squirrel
The Legend of the Squirrel: They don’t even try to remember where they hide their nuts, and they hide enough so that when they start looking, there are so many around that they are bound to find enough to sustain themselves.
The legend of the cowboy: They don’t care what anybody thinks. They are who they are, and tough shit if it doesn’t work for you.
Combine the two and you get the Cowboy Squirrel – and you have two of the most important characteristics to be successful in your business.
Excerpt
Cash is the absolute lifeblood of your start-up. There is no time to waste when it comes to generating revenue.
Excerpt
If you need people to think you’re a big deal, start-up life will be a struggle.
Excerpt
The only source of accountability you have is the performance of your business.
Excerpt
If you try to be all things to all people, you will end up being nothing to everyone.
Excerpt
Your mission is to be the best at delivering your core product. Everything else is ancillary.
Excerpt
The customer can smell mediocre, can taste marginal, can sense apathy. If you are only kind of doing your best, it simply won’t work.
Excerpt
Your business is more than your relationship with your customers. It is about your relationship with anyone your business touches.
Testimonials
If you have ever wondered what it might be like to open your own business, read this book. Even if you have no interest in starting a business, the insights in this book are valuable for life in general.
This book contains the secret recipe for success for entrepreneurs. No one shares their unique energy and enthusiasm like Mike McFall does in ‘Grind.’ An exciting, energizing read for any entrepreneur and entrepreneurs-to-be.
I enjoyed the simplicity of the message. There is no need to make it complicated. Read this book. Stick to the fundamentals and grow your start up.
This book dives into the soul of the entrepreneur. I especially love the sub-title in the last section, ’Crazy, Demented, Kooky, Insane, Nuts, Psycho, Unhinged, Maniacal, Dippy, Deranged………Yep.
If more entrepreneurs considered this message it would be great for my business, as I would have more late stage companies to invest in.
This is a must read for every new start up. Every entrepreneur needs to learn how to sell and discern good advice from bad. Mike does a great job breaking all of this down through real life examples, many of which I witnessed. Grind will be required reading in my classes.
This book is a perfect reflection of its author – both are ruthlessly focused on the personal sacrifice, dedication and impossibly positive attitude needed to succeed when starting a business.
I walked into my business the next day full of piss and vinegar. This book reminded me once again what is important in business. I think anyone managing a business should take the time to give it a read.
Entrepreneurial wisdom streams from the pages and reads like a one-on-one conversation with a friend who is sharing the keys to entrepreneurial success. The conversation every aspiring entrepreneur dreams of having!
Focus and energy; that is what I feel when I read this book. I think the author would say that is what it takes for a successful startup. I got it and I love it.
Written with the energy you would expect from an entrepreneur. Fast paced, fun and direct.
If you have ever wondered what it might be like to open your own business, read this book. Even if you have no interest in starting a business, the insights in this book are valuable for life in general.
This book contains the secret recipe for success for entrepreneurs. No one shares their unique energy and enthusiasm like Mike McFall does in ‘Grind.’ An exciting, energizing read for any entrepreneur and entrepreneurs-to-be.
I enjoyed the simplicity of the message. There is no need to make it complicated. Read this book. Stick to the fundamentals and grow your start up.
This book dives into the soul of the entrepreneur. I especially love the sub-title in the last section, ’Crazy, Demented, Kooky, Insane, Nuts, Psycho, Unhinged, Maniacal, Dippy, Deranged………Yep.
If more entrepreneurs considered this message it would be great for my business, as I would have more late stage companies to invest in.
This is a must read for every new start up. Every entrepreneur needs to learn how to sell and discern good advice from bad. Mike does a great job breaking all of this down through real life examples, many of which I witnessed. Grind will be required reading in my classes.
This book is a perfect reflection of its author – both are ruthlessly focused on the personal sacrifice, dedication and impossibly positive attitude needed to succeed when starting a business.
I walked into my business the next day full of piss and vinegar. This book reminded me once again what is important in business. I think anyone managing a business should take the time to give it a read.
Entrepreneurial wisdom streams from the pages and reads like a one-on-one conversation with a friend who is sharing the keys to entrepreneurial success. The conversation every aspiring entrepreneur dreams of having!
Focus and energy; that is what I feel when I read this book. I think the author would say that is what it takes for a successful startup. I got it and I love it.
Written with the energy you would expect from an entrepreneur. Fast paced, fun and direct.
